MAC In Extreme Dimension 3D Black Lash Mascara

Description

MAC´s lightweight whipped carbon black formula adds dense volume, extends length and creates curl, while conditioning for softness and flexibility. The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye.
The final result: extreme dimension that won´t smudge, clump, or flake.

Key Claims and Benefits:

• Ophthalmologist tested
• Safe for contact lens wearers
• Lengthening
• Volumizing
• Curling
• Lifting
• Non-clumping
• Flake-proof and smudge-proof
• Features a carbon black formula

How to Use:

• Press the brush into lashes close to roots and "shimmy" brush through from root to tip.
• Repeat until desired effect is achieved.

0.44-oz.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.