MAC MACStack Waterproof Mascara

Description

What It Is:
A continuously buildable, clump-resistant mascara that stacks on infinite layers of volume and length in a waterproof and smudge-proof formula.

What It Does:
MAC´s award-winning mascara in a waterproof + smudge-proof formula for 24-hour wear! Endlessly buildable, clump-resistant MACStack Waterproof Mascara gives you customizable volume + length in a pool-proof and tear-proof formula. MAC´s Drench-Defense Technology helps to wrap this waterproof mascara around your fringe to protect each individual lash by repelling water. Stack on infinite waterproof layers of volume + length with MACStack Waterproof Mascara!

Key Claims and Benefits:

• Waterproof, smudge-proof, pool-proof and tear-proof, 24 hours
• Clump-resistant
• Weightless
• 96% said product stays put all day*
• 96% saw instant lash lift and length*
• 93% saw instant volume*

How to Use:
Pro Tip for Best Application:

• Wipe excess product from the mascara brush.
• Brush from roots to tips, wiggling the mascara onto each lash.
• Apply another coat.
• Important: Don´t pump the wand into tube, which causes the formula to dry out.
• Easily remove this mascara with Gently Off Eye and Lip Makeup Remover.

Pro Tip to Boost Volume and Wear:

• Apply False Lashes Maximizer first, then repeat all the steps above.

Ingredients:
Isododecane, WaterAquaEau, Nylon-12, Dimethicone Silylate, Sorbitan Olivate, Trisiloxane, Sorbitan Tristearate, Kaolin, Silica Silylate, Polyisobutene, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Trihydroxystearin, Diisopropyl Adipate, Cholesterol, Pantethine, Methicone, Caprylyl Glycol, Panthenol, Trimethylsiloxysilicate, Hexylene Glycol, Propylene Carbonate, Silica, Nylon-6, Microcrystalline WaxCera MicrocristallinaCire Microcristalline, Hectorite, Quaternium-90 Bentonite, Citric Acid, Phenoxyethanol, Magnesium Salicylate, Potassium Sorbate, Iron Oxides (Ci 77499), Mica, Titanium Dioxide (Ci 77891)

*Consumer testing on 109 people after using MACStack Waterproof Mascara for one week.

0.4-oz.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.