MAC MACximal Silky Matte Viva Glam Lipstick

Description

A silky matte lipstick that gives back 100% to support healthy futures and equal rights for all.

Let´s keep glamming. Let´s keep GIVING! Put your money where your mouth is with four shades of MACximal Silky Matte Lipstick that promote healthy futures and equal rights for all. Intense brownish blue-red shade VIVA GLAM I is now Viva Heart.Creamy subdued pinkish-beige mauve shade VIVA GLAM II is now Viva Planet. Muted brownish-plum shade VIVA GLAM III is now Viva Empowered. Deep neutral shade Viva Equality is totally new. Since 1994, MAC VIVA GLAM has raised over $520,000,000 USD globally to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS. 30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.

Key Claims and Benefits:

• Gives back 100% to promote healthy futures and equal rights for all
• Long-wearing and colour-true, 12 hours
• Immediate and 8-hour moisture
• Comfortable formula

About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.