MAC Dazzleshadow Eye Shadow Stick

Description

What It Is:
An easy-to-apply metallic eye shadow stick with bold colour payoff and 12-hour wear that can be used as a shadow or liner.

What It Does:
The Dazzleshadow you know and love is now transformed into a mega-metallic and pigment-packed creamy eye shadow stick with 12-hour wear. This easy-to-apply, dome-tipped stick is perfect for on-the-go application and can be used as a shadow or liner. Each of the dazzling hues deliver bold colour payoff that blends effortlessly and is crease- and smudge-resistant.

Key Claims and Benefits:

• 12-hour wear
• Provides one-swipe colour payoff
• Non-creasing and non-smudging
• Waterproof and transfer-resistant
• Provides easy multiuse application

How to Use:
Swipe across lids and blend with fingertips



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.