MAC Hyper Real Serumizer Eye Treatment

Description

What It Is:
A radiance-boosting eye treatment that delivers a -32%* visible reduction in 360° dark circles in just 12 weeks – and smooths, tightens and repairs the skin barrier.

What It Does:
Reveal revived, luminous eyes with this radiance-boosting eye treatment that delivers a -32%* visible reduction in dark circles around the eyes in just 12 weeks. This hydrating and tightening formula provides powerful 360° brightening results – all while smoothing crepiness and uneven texture, and repairing the skin barrier. Tested on all skin types and tones, this formula is powered by a potent blend of ingredients: Japanese Peony Extract, Vitamin C and Niacinamide even skin tone over time and brighten the appearance of dark circles on all four quadrants of the eyes, including under the eyes, the lids, and around the inner and outer corners while a smoothing Peptide increases skin´s elasticity. Additionally, Hyaluronic Acid provides instant and long-lasting hydration and Ceramides help to strengthen the skin barrier. With a fast-absorbing and lightweight gel-cream texture that is designed to perfectly prep and keep makeup looking fresh all day – 97% said this product helped eye makeup apply more smoothly**. Pair with Hyper Real Serumizer Skin Balancing Hydration Serum for the ultimate radiant, hydrating and smoothing power duo that achieve bright, luminous eyes and healthy-looking skin.

Key Claims and Benefits:

• After 12 weeks: -32% reduction in appearance of 360° dark circles*
• After 12 weeks: -20% reduction in appearance of undereye puffiness***
• Immediate: +94% improvement in hydration****

How to Use:
Apply twice a day, morning and evening, as part of your Hyper Real skincare routine. Dispense one pump directly onto a fingertip and gently tap around the contour of one eye. With gentle pressure, sweep your fingertip from the inner corner to outer corner underneath the eye. Continue massaging upward to the lid and brow bone, then back to the inner corner to ensure 360° application around the entire eye area. Repeat on the other eye.

*Clinical testing on 45 panelists after 12 weeks of use, twice a day.
**Consumer testing on 118 panelists after one week of use, twice a day.
***Clinical testing on 33 panelists after 12 weeks of use, twice a day.
****Clinical testing on 23 panelists after one use.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.