MAC Studio Fix Powder Plus Foundation

Description

What It Is:
A one-step, two-in-one refillable foundation and setting powder in a blur-matte finish with 24-hour oil control.

What It Does:
Get into the #1 Pressed Powder Foundation Brand in the U.S. – with a formula made for every shade of you. MAC´s iconic Studio Fix Powder Plus Foundation – a two-in-one foundation and setting powder – gets reimagined with a blur-matte finish and 24-hour oil control. The lightweight, blendable formula includes rose, sugar kelp and red algae extracts. The silky talc-free texture smooths and evens skin tone and delivers customizable medium-to-full coverage while also being sweat- and humidity-resistant. This breathable powder and foundation is available in a wide range of shades for all and does not look grey on any skin tone – all housed in refillable packaging.

Key Claims & Benefits:

• 24 hours of oil/shine control
• 12 hours of stay-true colour/fade-resistance and non-streaking/non-caking/non-settling coverage
• 2-in-1 Powder + Foundation
• Silky talc-free texture
• Immediately reduces appearance of pores
• Waterproof
• Sweat- and humidity-resistant
• Photo-friendly with no grey cast
• For all skin types; does not cause acne
• 96% said it leaves skin feeling comfortable all day*
• 94% said it smooths and blurs the look of skin blemishes*

How to Use:

• Apply this powder foundation to prepped skin.
• For lighter coverage, use a fluffy brush
• To build coverage, apply with the included sponge applicator or a 170S Brush. Store
• sponge in the compartment underneath the powder instead of on top of the powder.
• For additional coverage and wear, buff Studio Fix Fluid SPF15 onto skin using a foundation brush
• before applying the powder.
• To use as a setting powder, apply with a Tapered Blending Brush to your T-zone area and the 187S
• Brush all over the face.
• Finish your application with a light spritz of Fix+ (sold separately) to give skin a fresh appearance.

*Consumer testing on 165 women after one week of product use



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.