MAC Fast Response Eye Cream

Description

A super-charged, caffeinated cream that produces instant effects. Skin around the eye feels tighter. Special optical diffusers diminish the appearance of fine lines and dark circles.

Key Claims and Benefits:

• Hydrating
• Reduces appearance of fine lines
• Reduces appearance of dark circles
• Tightening
• Dermatologist tested
• Ophthalmologist tested
• Non-acnegenic

How to Use:
Dab a small amount of product on a fingertip and pat gently onto freshly cleansed eye area.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.