MAC MACximal Silky Matte Lipstick

Description

MAC´s iconic lipstick has been maxed out to give lips more with a silky-matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in MAC´s widest range of artist-approved shades. Get more comfort with a creamy blend of coconut oil, shea butter and cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture. Get more longwear with 12 hours of non-fading, long-lasting color that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a more luxe look with a high-shine packaging design on the outside and MAC-embossed bullet on the inside. The iconic matte lipstick that changed the world you live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will).

Key Claims and Benefits:

• Conditions and nourishes lips
• Immediate and 8-hour moisture
• Comfortable formula
• Lips look visibly fuller, 12 hours
• Long-wearing and color-true, 12 hours
• Non-feathering and non-bleeding, 12 hours
• Non-flaking and non-caking, 12 hours
• 0.12-oz.

About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.