MAC MACStack Micro Mascara

Description

Stack on infinite layers of volume + length with MACStack Micro Mascara. This never-before-seen continuously buildable, clump-resistant formula gives you customizable, weightless volume from natural to next-level. Mirror your unique mood and reflect your individuality with the Superstack Micro Brush, which delivers ultra-precise, controlled application and is ideal for shorter lashes or lower lashes. Magnify your eyes and enlarge your lashes with this major mascara must-have!

What It Does:
A continuously buildable mascara that stacks on infinite layers of volume and length, with a smaller brush that delivers ultra-precise application and is ideal for shorter or lower lashes.

Key Claims and Benefits:

• 24-hour wear
• Clump-resistant
• Weightless
• Separates and defines lashes
• Non-flaking

Research Results:

• 95% achieved a custom natural-to-bold voluminous look*
• 95% said mascara was easy to build*
• 92% said lashes felt weightless*

*Consumer testing on 110 women after using Superstack Micro Brush for one week.

How to Use:
Press the brush into lashes close to roots and shimmy brush through from roots to tips.
Keep stacking the weightless, clump-resistant formula for limitless volume and length potential.

0.41-oz.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.