MAC Locked Kiss Ink 24HR Lipcolour

Description

Colour: locked. Comfort: loaded. Lock in 24 hours of weightless colour with MAC´s kissproof, transfer-proof and waterproof liquid lipstick. MAC´s exclusive Pigment Lock Technology features double-coated, ultra-refined pigments that gently hug lips with an imperceptible, flexible, breathable veil of full-coverage, rich matte colour. This good-for-lips formula comes nutrient-packed with passion fruit oil, coconut oil and shea butter for a comfortable, next-to-naked feel. No bleeding, no feathering – and no touch-ups needed. Its slanted, tapered precision applicator effortlessly doses lips with smooth, full, even colour, with a pointed tip that provides expert precision and controlled application. MAC´s longest-wearing liquid lipstick to date is housed in luxe, high-tech packaging. Plus, it´s as easy to put on as it is to take off!

Key Claims and Benefits:

• Kissproof, transfer-proof, waterproof, budge-proof
• Mask-friendly; long-wearing and transfer-proof
• Long-wearing, 24 hours
• Colour-true, 24 hours
• Smudge-resistant, cake-resistant, settle-resistant, 24 hours
• Non-bleeding, non-feathering, non-flaking, 24 hours
• 99% said it was easy to apply to lips*
• 98% said it felt weightless on lips*
• 96% said colour applied evenly to lips*
• 92% said colour looked smooth throughout the day and kept lips feeling comfortable*

How to Use:
Application –

• Apply to clean lips and wait a few minutes for the formula to set.
• Protect the formula and preserve freshness after applying by twisting the air-tight cap until you hear a click.

Removal –

• Dispense one to two pumps of Hyper Real Fresh Canvas Cleansing Oil into the palm of your hand and gently massage onto lips.
• Emulsify with warm water, rinse thoroughly and pat dry.

*Consumer testing on 143 panelists after one week of product use.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.