MAC Locked Kiss 24HR Lipstick

Description

What It Is:
A kissproof and transfer-resistant lipstick with 24 hours of wear and rich matte colour.

What It Does:
Colour: locked. Comfort: loaded. Slip into 24 hours of rich matte colour with MAC´s kissproof and transfer-resistant lipstick. Featuring an ultra-precise slim stick, MAC´s longest-wearing lipstick to date effortlessly douses lips with a full-coverage, ultra-creamy matte finish. The exclusive FlexiLock Technology delivers long-wearing, flexible coverage for softer, smoother lips. This good-for-lips formula comes nutrient-packed with conditioning passion fruit oil for a comfortable, next-to-naked feel. No skipping, no dragging – and no touch-ups needed. Just twist up and glide to apply, then recap until you hear a click once your look is locked.

Key Claims and Benefits:

• Kissproof and waterproof
• Transfer-resistant
• Mask-friendly; long-wearing, smudge- and transfer-resistant
• 24 hours Long-wearing
• 24 hours Colour-true
• 24 hours Smudge-resistant
• 24 hours Bleed- and feather-resistant
• 24 hours Flake- and crease-resistant
• 24 hours Non-caking

How to Use:

• Twist up the base to reveal roughly one millimeter of product.
• Apply to clean lips and wait two to three minutes for the formula to set.
• Twist the formula down and close until you hear a click.

About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.