MAC MACStack Elevated Mascara

Description

What It Is:
MACStack Elevated Mascara is an argan oil-infused formula that delivers +165% instant lash lift* for a separated and defined lash look with 36-hour wear.

What It Does:
Elevate your lash stack to a new level. MACStack Elevated Mascara delivers +165% instant lash lift* with 36-hour wear. Its dual-sided, precision-tip curved brush lifts, separates and defines lashes without clumping. This 91% naturally derived formula featuring argan oil stacks up fanned-out lashes.

Key Claims and Benefits:

• +165% instant lash lift*
• 91% naturally derived formula featuring argan oil
• Volumizing
• 36-hour hold
• Sweat- and humidity-proof
• Fade- and smudge-proof
• Flake-resistant
• Clump-proof

How to Use:

• Wipe excess product from the mascara brush
• Brush from roots to tips, wiggling the mascara onto each lash
• Apply additional coats as desired
• Important: Don´t pump the wand into tube, which causes the formula to dry out

*Clinical testing on 32 people

0.4-oz.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.