MAC Prep + Prime Natural Radiance

Description

A silky gel emulsion, rich in natural ingredients, that hydrates and primes to improve foundation or powder application and promote smooth texture. Vitamins E and C protect with antioxidants, while caffeine calms skin. Illuminating pearl powders reflect optic radiance.

Now in two shades:

• Radiant Yellow is especially effective on deeper skin tones
• Radiant Pink for fairer skin tones

The formula disappears upon application, resulting in a beautiful glow.

Key Claims and Benefits:

• Provides long-term hydration
• Smoothes and softens skin
• Improves radiance
• Refines skin
• Silicone-free

Usage:

• Smooth evenly all over the face or to the desired areas after moisturizer (right before foundation) with fingertips, sponge or brush.

1.7 oz.





About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.