MAC Colour Excess Gel Pencil Eye Liner

Description

What It Is:
An ultra-pigmented, waterproof gel pencil eye liner with 24+ hours of wear on lids and 12 hours of wear on waterlines.

What It Does:
MAC Colour Excess Gel Pencil Eye Liners in hi-def, ultimate-impact shades ranging from everyday wearable to bold brights. The gel-like formula delivers ultra-pigmented colour in just one swipe for 24+ hours of wear on lids and 12 hours of wear on waterlines. MAC´s Line-Lock Technology promises long-wearing colour that won´t transfer, while Pigment Alchemy delivers a smooth-glide, single-swipe potent payoff.

Features and Benefits:

• Gel-like texture with precise-glide application
• 24+ hours of wear on lids
• 12 hours of wear on waterlines
• Ultra-pigmented colour payoff
• Tug-free
• Smudge-resistant
• Waterproof and transfer-proof
• Safe for contact lens wearers
• Ophthalmologist-tested

How to Use:

• Apply directly to lash lines for the ultimate precision
• Apply to lower waterlines/inner rims by pressing the pencil gently against lower waterlines and working across with short, soft strokes until you achieve your desired intensity
• Apply to upper waterlines by gently lifting lids for easier access, then glide pencil along upper waterlines

About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.