Anastasia Beverly Hills Brow Genius® Conditioning Brow Serum

Description

Your future brows begin with a stroke of Genius. Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you´ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you´ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.

• Proven to strengthen hair surface by 52%*
• Proven to reduce breakage by 52%*
• Proven to improve texture by 85%*
• Proven to increase smoothness and softness by 85%*

* In independent trials on hair cut from volunteers
USER PERCEPTION CLAIMS

• 86% said brows no longer look sparse
• 88% said brows appeared fuller
• 95% said brows look healthier
• 96% saw an improvement in the appearance of their brows
• 95% said brow hair feels protected against breakage
• 93% said brow hair feels less brittle
• 92% saw improved brow texture
• 96% said brows felt smoother, softer and more conditioned
• 93% said their brows were easier to style
• 91% said brow hair is more manageable
• 90% said brow makeup is easier to apply
• 98% said brow hair feels nourished and hydrated

*In a 12-week independent study of 112 women
FEATURED INGREDIENTS

• A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.
• Korean Red Ginseng helps to make brow hair appear thicker.
• Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.
• Biotin helps to coat the hair to create fuller looking strands.
• Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.

WHY YOU´LL LOVE IT

• Safe for everyday use.
• Dries clear, no flakes, stiffness or stickiness.
• For all skin types
• Vegan & Cruelty-Free Recyclable packaging

HOW TO APPLY

• Before use, cleanse skin as normal and pat skin dry.
• Apply directly to clean brows, focusing on sparse areas.
• Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
• Use short, hair-like strokes starting at the root and working in the direction of hair growth.
• Allow the formula one to two minutes to dry before grooming and styling your brows.
• Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
• Brow Genius requires continued use to maintain benefits.
• Keep out of eyes. Discontinue use if irritation occurs.

Pro Tips:Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.



About Anastasia Beverly HillsBeauty pioneer, creative visionary and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the global beauty industry. Soare immigrated to the US from Romania without language skills or financial means; instead she leveraged a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1990, she introduced a new “brow-shaping” service to clients—later patented as the “Golden Ratio” method—that has gone on to become a staple service and enduring new category in modern beauty. Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. Her capacity for driving growth through innovation and organizational focus on customers has become a hallmark of her leadership and the ABH brand. Soare’s gift as artist and entrepreneur is complemented by an ease and grace with customers with whom she connects daily in video tutorials and personal appearances around the world. Her audience spans the globe and comprises many of its most famous faces, who rely on her unique vision of individual beauty to amplify their own. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.