MAC Retro Matte Liquid Lipcolour

Description

For those who prefer timeless glamour to all-out flash, matte reigns supreme. MAC puts its twist on this classic texture with long-wearing, robustly saturated shades of Retro Matte Liquid Lipcolour. Whichever hue you choose, all promise one thing: a rush of pigment-soaked, liquid colour in a velvety, mattest matte finish that´s impossible to forget.

Key Claims and Benefits:

• Long-wearing, 8 hours
• Colour wears evenly and smoothly, 8 hours
• Provides stay-true colour, 8 hours
• Non-feathering, non-bleeding

How to Apply:

• Apply to lips using the edge of the applicator for a smooth, sharp shape. Use the tip of the applicator to perfect your application.
• For a diffused look, try blending the edges of lips with a 219S Brush before the Liquid Lipcolour dries.
• Use over Prep + Prime Lip for ultimate comfort.

0.17-oz.



About MACMake-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.